Carrara 24 April 2023 – The 20° edition of 4x4Fest has just ended. Organized at full speed, due to the delay in the usability certification, after last summer’s tornado had destroyed the pavilions and forced to cancel the appointment scheduled for October 2022, this event was strongly desired by the Organizers to hold faith in the commitments made with those who had already confirmed his presence. The very tight organizational times have inevitably compromised the eventual adhesion of other historical Partners of the fair, who have not been able to plan their presence and Imm_CarraraFiere welcomes the suggestions of the exhibition sector and admits that this was a step towards the real edition of the relaunch expected in October 2024.
Sandra Bianchi, Sole Director of IMM_CarraraFiere, together with the team, would like to thank public and media who attended, Italian and foreign exhibitors who participated in this edition, Sarzana Fuoristrada, organizational shoulder of the Quarries Tours and beach activities; FIF, technical partner; Lorano Cooperative, Lorano 2 and Francesca Dell’Amico of Marmotour Cooperative which enchants in telling the excavation process and the passion that has inspired the insiders for over a century who live the experience as a life mission, giving an unforgettable experience to the large audience of enthusiasts visiting the Marble Quarries.
The Quarries Tour recorded the sold-out in the three days of the event. Sold out also for the activities on the beach, SAND EMOTION and BEACH FUN 4X4 EXPERIENCE and great participation also for the Tour of the marble quarries, organized by the Italian Historical Land Rover Register, which brought together the hard core of the members of the Land Rover Owner’s Club.
Even the large turnout of the public and off-roaders in the pavilions of the fair and on the track on a weekend with an almost summer climate confirmed that the passion for off-road and the outdoors is always alive.
This enthusiasm is the lifeblood for re-establishing relationships with the entire reference sector, from which cooperation is requested; the message is then launched to the entire supply chain, with no exception because all are important: Car Manufacturers, Accessories Manufacturers, Tuners, Federations, Clubs and the sector’s Media in an open discussion on the sector’s changing needs.
Imm_CarraraFiere wants to work immediately to lay the necessary ground to make the next edition of 4x4Fest the Italian and European meeting point for the off-road sector, dates already set: from Friday 11 to Sunday 13 October 2024.