Over 30,000 visitors from Italy and from foreign Countries have attended the only and genuine Italian event dedicated to the off-road sector.
Exhibitors and brands
200 brands from 15 Italian regions and from foreign Countries such as: Spain, USA, United Kingdom, Australia, Belgium, Bulgaria, Canada, China, Croatia, Denmark, France, Germany, Japan, Malaysia, Netherlands, Poland, Slovenia, South Africa, Switzerland, Taiwan, Thailandia, Ukraine.
95,000 of Fairground
The IMM CarraraFiere fairground is characterized by a total area of 95,000 square meters, divided between the exhibition area, the area for outdoor activities, the outdoor parking area and services.
The outdoor track is the beating heart of 4×4 Fest and is dedicated to dynamic and entertainment activities where the test drives, performances of spectacular vehicles, Dakar trucks, electric motorcycles, quads, trials and high voltage shows are carried out.
The track has been renovated on the precise will and instructions of IMM CarraraFiere to guarantee a perfect synthesis between safety and show.
Carrara Marble Quarries Tours sold-out
Countless participants have attended the tours and rallies during last edition of 4×4 Fest: a different way to discover our territory: the Breccia Capraia Marble Quarry, the Fantiscritti Marble Quarry and e the Corchia Quarries.
The National Lunae Trail Excursion, organized by the Sarzana Fuoristrada Club 4×4, registered 80 vehicles, for a total of 200 participants.
Great participation also on the track and great success also for the 3rd national meeting of Elaborare 4×4 which saw the attendance of a large group of Lancia Delta Integrali.
The Sand Emotion path on the beach is open to all 4WD lovers with their own off-road vehicles. The highest attendance has been recorded in the last edition of 4×4 Fest.
National and foreign Press Tours
Foreign journalists delegation
Italian journalists delegation
Vittorio Gargiulo – Direttore Che Auto! Magazine
Monica Secondino – Il Fatto Quotidiano e l’Automobile (ACI)
Maurizio Caldera – Il Sole 24 Ore – AMotori – La Repubblica.it
Raffaele D’argenzio – Direttore di Weekend Viaggi Premium
Mario Ravaccia – Fuoristradaweb
Emerson Gattafoni – Regista RAI (“Dreams Road”) e Motociclista
Cesare Gasparri Zezza – Il Giornale
Teresa Chiodo – Meeting e Congressi
Ilaria Salzano – La Repubblica.it
Best Innovation Award
Second edition of the award reserved for the products and services selected by the Exhibitors that best express the concept of Innovation for the off-road sector.
The Mud Café area, sponsored by Garmin, has been appreciated by the media, exhibitors and the public: a dynamic lounge that, during the three days of the event, offered meetings and discussions with guests from the world of engines.
In the same area there is also a Photo-shooting area curated by QuattroxQuattroXEvolution magazine and by R.T. Earth.
Among the most followed interventions: Garmin product presentation, the Italian protagonists of the Paris-Dakar, Sherp presentation, Camel Trophy, round tables on topics related to safety and homologation.
Rosa Integrale 2019
The project dedicated to the off-road enthusiasts women always arouses great interest. A Co-Marketing agreement was signed with the exhibitor Z-Mode who branded a Rosa Integrale car: the Suzuki Gun Limited Edition.
4×4 Fest has nominated the “4x4Fest Ambassadors” who will testify the off-road passion, until the next edition, with a dedicated blog on the site.
4WD RC Models Track
A track of Scaler and Crawler models was set up in the Pavilion for dynamic modeling enthusiasts who were able to experience, including children, the world of RC OffRoad by testing their own models or those made available by the organization.
This operation allowed the acquisition of a new target of visitors making the 4x4Fest also a “family friendly” event.
Moto & eBike
Sul fronte quad e moto si registrano rispettivamente nr. 300 e nr. 320 test sulle due piste dedicate.
Per la prima volta presenti le moto elettriche di SUR-RON modificate da Flat Track School in collaborazione con il partner ZuccoSuspension; bici ebike di ITALWIN e CICLI ADRIATICA.
300 quad test drives and 320 motorbike test drives have been carried out during the last edition
The electric motorcycles of SUR-RON modified by Flat Track School in collaboration with the partner ZuccoSuspension and the ebikes of ITALWIN and CICLI ADRIATICA were present for the first time.
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