Carrara, 2026 – The countdown to the 22nd edition of 4×4 Fest, the International Off-Road & Outdoor Show, has begun. The iconic event dedicated to off-road and outdoor enthusiasts returns with a host of new features, once again bringing together the passion for adventure, vehicles and outdoor living in a unique setting between the Tyrrhenian coast and the world-famous white marble quarries of Carrara.
Taking place from 9 to 11 October 2026 at the CarraraFiere exhibition centre, this year’s edition will introduce a new pavilion layout, new entrances, a redesigned indoor track and new routes for the Tours through the Marble Quarries. The outdoor track and the beach remain key features of the event, while a new “Africa-style” camping area will be introduced in the Sarzana Fuoristrada area, further enhancing the event’s adventure-oriented spirit.
4×4 Fest has established itself as Italy’s leading event for the off-road community, with a strong international and European appeal. Over three days, the show offers a complete immersion in the world of off-roading: from exhibition areas featuring leading brands and the latest products and technologies to a packed programme of activities and the opportunity to put vehicles and skills to the test across a remarkable variety of terrains – from dedicated tracks and the beach to the spectacular marble quarry basins.
Inside the exhibition centre, the 4×4 Fest 2026 exhibition area will be reorganised into dedicated thematic sections, including Overlanding, Accessories, Cars, Motorcycles, Quads, Outdoor, Vans, Associations, Used Vehicles and more. Alongside the commercial exhibition, the event will once again place a strong emphasis on community, sharing and interaction, with meetings and activities at the 4×4 Café (Share your Experience) providing a dedicated space for enthusiasts to connect and exchange experiences.
Outside the exhibition halls, visitors will find some of the event’s most popular and highly anticipated experiences. Highlights include Sand Emotion, the only event in Italy that allows participants to drive their own off-road vehicles directly on the beach, together with Beach Fun, Tour Cave and Pista Sarzana. The Sarzana Fuoristrada test area will offer routes with different levels of difficulty, catering to a wide range of driving skills, as well as dedicated camping areas for those looking to fully embrace the outdoor experience.
Motorcycle and quad enthusiasts will also have dedicated spaces and activities, with a programme focused entirely on off-road riding. Adventurous routes, breathtaking landscapes, scenic dirt tracks and technical sections immersed in nature will provide a fitting backdrop for an authentic off-road experience.
The organisational team behind the 22nd edition is also strengthened by a new partnership with Tirreno Trade, a leading player in the organisation of trade fairs and events, with more than forty years of experience in the sector.
Renowned for organising leading events in the hospitality, food and outdoor sectors, including Tirreno CT and Balnearia, Tirreno Trade joins IMM CarraraFiere for the 2026 edition, bringing strategic expertise and an in-depth understanding of exhibition dynamics.
The partnership is designed to further strengthen the event’s commercial offering, attract both established and emerging brands, and create new opportunities for networking and business development between industry professionals and the passionate off-road community.
With its combination of exhibition, driving experiences, outdoor activities and community, 4×4 Fest 2026 is set to once again turn Carrara into a major meeting point for the off-road world – bringing together brands, professionals and enthusiasts in an environment where adventure is at the heart of the experience.
4×4 FEST ARCHIVE PHOTOS
Press Office 4X4 FEST – Euromediapro
Tel: +39 06 91516600
Email: 4x4fest.stampa@euromediapro.com
4×4 Fest 2026 is organized by
→ Internazionale Marmi e Macchine Carrarafiere S.p.A.
Viale G. Galilei, 133 Marina di Carrara (MS) – Italy
Tel: +39 0585 787963
Email: 4x4fest@carrarafiere.it
in collaboration with
→ Tirreno Trade
Centro Direzionale Olidor
Via Dorsale, 9 – Staircase 9/C – Suite 29
54100 Massa (MS) – Italy
Email: info@tirrenotrade.it
Sales: commerciale@tirrenotrade.it
Carrara, 2026 – The countdown to the 22nd edition of 4×4 Fest, the International Off-Road & Outdoor Show, has begun. The iconic event dedicated to off-road and outdoor enthusiasts returns with a host of new features, once again bringing together the passion for adventure, vehicles and outdoor living in a unique setting between the Tyrrhenian coast and the world-famous white marble quarries of Carrara.
Taking place from 9 to 11 October 2026 at the CarraraFiere exhibition centre, this year’s edition will introduce a new pavilion layout, new entrances, a redesigned indoor track and new routes for the Tours through the Marble Quarries. The outdoor track and the beach remain key features of the event, while a new “Africa-style” camping area will be introduced in the Sarzana Fuoristrada area, further enhancing the event’s adventure-oriented spirit.
4×4 Fest has established itself as Italy’s leading event for the off-road community, with a strong international and European appeal. Over three days, the show offers a complete immersion in the world of off-roading: from exhibition areas featuring leading brands and the latest products and technologies to a packed programme of activities and the opportunity to put vehicles and skills to the test across a remarkable variety of terrains – from dedicated tracks and the beach to the spectacular marble quarry basins.
Inside the exhibition centre, the 4×4 Fest 2026 exhibition area will be reorganised into dedicated thematic sections, including Overlanding, Accessories, Cars, Motorcycles, Quads, Outdoor, Vans, Associations, Used Vehicles and more. Alongside the commercial exhibition, the event will once again place a strong emphasis on community, sharing and interaction, with meetings and activities at the 4×4 Café (Share your Experience) providing a dedicated space for enthusiasts to connect and exchange experiences.
Outside the exhibition halls, visitors will find some of the event’s most popular and highly anticipated experiences. Highlights include Sand Emotion, the only event in Italy that allows participants to drive their own off-road vehicles directly on the beach, together with Beach Fun, Tour Cave and Pista Sarzana. The Sarzana Fuoristrada test area will offer routes with different levels of difficulty, catering to a wide range of driving skills, as well as dedicated camping areas for those looking to fully embrace the outdoor experience.
Motorcycle and quad enthusiasts will also have dedicated spaces and activities, with a programme focused entirely on off-road riding. Adventurous routes, breathtaking landscapes, scenic dirt tracks and technical sections immersed in nature will provide a fitting backdrop for an authentic off-road experience.
The organisational team behind the 22nd edition is also strengthened by a new partnership with Tirreno Trade, a leading player in the organisation of trade fairs and events, with more than forty years of experience in the sector.
Renowned for organising leading events in the hospitality, food and outdoor sectors, including Tirreno CT and Balnearia, Tirreno Trade joins IMM CarraraFiere for the 2026 edition, bringing strategic expertise and an in-depth understanding of exhibition dynamics.
The partnership is designed to further strengthen the event’s commercial offering, attract both established and emerging brands, and create new opportunities for networking and business development between industry professionals and the passionate off-road community.
With its combination of exhibition, driving experiences, outdoor activities and community, 4×4 Fest 2026 is set to once again turn Carrara into a major meeting point for the off-road world – bringing together brands, professionals and enthusiasts in an environment where adventure is at the heart of the experience.
4×4 FEST ARCHIVE PHOTOS
Press Office 4X4 FEST – Euromediapro
Tel: +39 06 91516600
Email: 4x4fest.stampa@euromediapro.com
4×4 Fest 2026 is organized by
→ Internazionale Marmi e Macchine Carrarafiere S.p.A.
Viale G. Galilei, 133 Marina di Carrara (MS) – Italy
Tel: +39 0585 787963
Email: 4x4fest@carrarafiere.it
in collaboration with
→ Tirreno Trade
Centro Direzionale Olidor
Via Dorsale, 9 – Staircase 9/C – Suite 29
54100 Massa (MS) – Italy
Email: info@tirrenotrade.it
Sales: commerciale@tirrenotrade.it
