Carrara Raises the Bar: Sold-Out Tours and Test Drives.
The 2025 edition of the 4×4 FEST closed with great satisfaction among visitors, exhibitors, and participants.
Carrara, October 12, 2025 – The 21st edition of 4×4 Fest – International Off-Road and Outdoor Show concluded in triumph at the Marina di Carrara Exhibition Center. From October 10 to 12, the event brought together thousands of off-road enthusiasts, professionals, and families from across Italy and abroad, confirming its status as one of the most important international gatherings for the off-road and outdoor community.
After an enforced pause, the event made a triumphant return, reaffirming its status as the international meeting point that allows off-road lovers to enjoy a truly immersive experience — featuring thrilling trails, spectacular test drives, exclusive tours, and a rich exhibition area.
The event was officially inaugurated with a ribbon-cutting ceremony attended by Carrara City Councillor, Lara Benfatto, and a delegation from ASI, including General Director Achille Sette, Vice President Emilio Minunzio, Liguria Committee President Luisella Vitali, National Off-Road Sector Head Roberto Martini.
A showcase of excellence
Over 150 companies across more than 60 stands filled the halls, bringing to Marina di Carrara the very best in off-road vehicles, outdoor gear, accessories, equipment, special vehicles, travel, and technology.
The exhibition area proved to be a true magnet for enthusiasts, offering a comprehensive showcase of the latest industry innovations: from the new Toyota Land Cruiser 250 to the rugged Jeep Wrangler Rubicon, along with previews such as the K2 Off Road Edition, K3, and EMC 212, plus the popular Grenadier and the full range of high-performance Foton pickups, also in action on the test tracks.
Action, adrenaline, and adventure
Excitement ran high in the outdoor zones, particularly on the beach, with the Sand Emotion and Beach Fun events organized by Sarzana Fuoristrada. Adrenaline peaked on the three tracks adjacent to the pavilions, managed by ASI Fuoristrada. The adventure track hosted trials of new off-road vehicles, while the speed course and trial area became the stage for breathtaking shows, featuring spectacular performances by extreme off-road prototypes.
Marble Quarry Tours: the festival’s signature experience
One of the event’s highlights, the Marble Quarry Tours, once again sold out every day. Four daily departures across three breathtaking quarry basins offered participants a unique mix of history, nature, and local flavors — including the much-loved tasting of Lardo di Colonnata.
A strong and united restart
“A happy return,” was the shared sentiment among exhibitors and participants. The 21st edition marked a successful and well-attended relaunch, featuring a proven yet refreshed format, new experiences, shared networking spaces, and even a trackside aperitif that brought visitors and exhibitors together in a friendly, relaxed atmosphere.
Organizers expressed strong satisfaction with both exhibitor and visitor turnout and are already looking ahead to the next edition, which will feature a larger exhibition area and a refreshed setup for two key formats: Sand Emotion and the Marble Quarry Tour.
The 22nd edition is scheduled to take place from October 9–11, 2026.
Carrara Raises the Bar: Sold-Out Tours and Test Drives.
The 2025 edition of the 4×4 FEST closed with great satisfaction among visitors, exhibitors, and participants.
Carrara, October 12, 2025 – The 21st edition of 4×4 Fest – International Off-Road and Outdoor Show concluded in triumph at the Marina di Carrara Exhibition Center. From October 10 to 12, the event brought together thousands of off-road enthusiasts, professionals, and families from across Italy and abroad, confirming its status as one of the most important international gatherings for the off-road and outdoor community.
After an enforced pause, the event made a triumphant return, reaffirming its status as the international meeting point that allows off-road lovers to enjoy a truly immersive experience — featuring thrilling trails, spectacular test drives, exclusive tours, and a rich exhibition area.
The event was officially inaugurated with a ribbon-cutting ceremony attended by Carrara City Councillor, Lara Benfatto, and a delegation from ASI, including General Director Achille Sette, Vice President Emilio Minunzio, Liguria Committee President Luisella Vitali, National Off-Road Sector Head Roberto Martini.
A showcase of excellence
Over 150 companies across more than 60 stands filled the halls, bringing to Marina di Carrara the very best in off-road vehicles, outdoor gear, accessories, equipment, special vehicles, travel, and technology.
The exhibition area proved to be a true magnet for enthusiasts, offering a comprehensive showcase of the latest industry innovations: from the new Toyota Land Cruiser 250 to the rugged Jeep Wrangler Rubicon, along with previews such as the K2 Off Road Edition, K3, and EMC 212, plus the popular Grenadier and the full range of high-performance Foton pickups, also in action on the test tracks.
Action, adrenaline, and adventure
Excitement ran high in the outdoor zones, particularly on the beach, with the Sand Emotion and Beach Fun events organized by Sarzana Fuoristrada. Adrenaline peaked on the three tracks adjacent to the pavilions, managed by ASI Fuoristrada. The adventure track hosted trials of new off-road vehicles, while the speed course and trial area became the stage for breathtaking shows, featuring spectacular performances by extreme off-road prototypes.
Marble Quarry Tours: the festival’s signature experience
One of the event’s highlights, the Marble Quarry Tours, once again sold out every day. Four daily departures across three breathtaking quarry basins offered participants a unique mix of history, nature, and local flavors — including the much-loved tasting of Lardo di Colonnata.
A strong and united restart
“A happy return,” was the shared sentiment among exhibitors and participants. The 21st edition marked a successful and well-attended relaunch, featuring a proven yet refreshed format, new experiences, shared networking spaces, and even a trackside aperitif that brought visitors and exhibitors together in a friendly, relaxed atmosphere.
Organizers expressed strong satisfaction with both exhibitor and visitor turnout and are already looking ahead to the next edition, which will feature a larger exhibition area and a refreshed setup for two key formats: Sand Emotion and the Marble Quarry Tour.
The 22nd edition is scheduled to take place from October 9–11, 2026.
