On the road to 2025

4X4Fest Experience Edition 2024 Carrara ended: a step to relaunch the event in 2025

Organized in the “Experience” version with a focus on external events, it was strongly desired by the Organizers to keep the event dedicated to Off-Road and Outdoor in Carrara despite a difficult situation in the sector.
Imm_CarraraFiere welcomes the suggestions of the exhibition sector and recognizes that this was a step towards the relaunch in October 2025.



Sandra Bianchi, Sole Director of IMM_CarraraFiere, together with her team, would like to thank the participants and the Italian and foreign media who attended the event, as well as Sarzana Fuoristrada for their organizational support in the Marble Quarries Tours and activities on the beach. Special thanks also to the Cooperativa Cavatori Canalgrande and Francesca Dell’Amico of Marmotour, who captivates audiences with her description of the excavation process and conveys the passion of the professionals, providing an unforgettable experience for the large audience of enthusiasts visiting the Marble Quarries.
We also extend our gratitude to Toscana Promozione Turistica for their precious support.

The Marble Quarries Tours once again took center stage, achieving a sold-out in both days of the event, with participants from Italy and abroad who had the opportunity to admire the unique scenery of the Carrara Marble Quarries. There was also space for a Quad Tour, organized in collaboration with Quadland.

There was also wide participation in the activities on the beach with SAND EMOTION, which provided the opportunity to test your own 4×4 vehicle on the beach, along with the BEACH FUN 4X4 EXHIBITION and the Moto exhibition.

In the M.C. Bartoletti Test Area of Sarzana Fuoristrada, off-roaders had the chance to put their 4x4s to the test on a track equipped with four difficulty levels.

Tuscany Country Road is the collaborative project between 4x4Fest and Agri@Tour (Arezzo, 25-27 October 2024), aimed at enhancing the rural aspect of the Tuscan territory. This initiative involves the organization of tours dedicated to off-road enthusiasts, all while fully respecting environmental sustainability.


The participation of off-roaders and enthusiasts confirmed that the passion for off-road and the outdoors is always alive and is essential for re-establishing relationships within the entire reference sector, which is being asked for cooperation. The message is reiterated to the entire supply chain, no one excluded, because everyone is important: Car Manufacturers, Accessory Manufacturers, Tuners, Federations, Associations, Clubs, and the sector’s Media are all invited to engage in an open discussion about the changing needs of the industry.

We believe in the relaunch of the sector; recovery from this period of crisis is not easy, and it is necessary for everyone to contribute, big or small, because only a united sector can succeed.

Imm_CarraraFiere intends to work immediately to lay the necessary groundwork to make the next edition of 4x4Fest the Italian and European reference event for the off-road sector, with dates already set: from Friday, 10 to Sunday, 12 October 2025.

4x4Fest is organized by IMM_CarraraFiereSpA, with the support of the Tuscany Region, Comune di Carrara, and Toscana Promozione Turistica.